Legal

Privacy Policy

Last updated: 25 April 2026

Demand Sutra ("we", "our", or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to visitors to demandsutra.in, prospective clients who contact us, and the recipients of our outreach on behalf of clients.

1. Information we collect

Information you provide

When you request a consultation or otherwise contact us, you may share details such as your name, work email, phone number, company name, and designation. We collect only what is needed to respond to your enquiry and assess fit for our services.

Information collected automatically

When you visit our website, we may collect basic technical information such as your IP address, browser type, device information, referring URL, and pages viewed. This helps us understand how the site is used and improve performance.

Information related to outreach

As part of our service, we research and contact decision-makers at companies that match our clients' ideal customer profile. The contact details we use are gathered from publicly available business sources and verified before outreach.

2. How we use your information

3. Legal basis

We process personal information based on one or more of the following: your consent, the performance of a contract with you, our legitimate business interests in conducting B2B outreach and operating our business, and compliance with applicable law.

4. Sharing your information

We do not sell your personal information. We may share information with:

5. Data retention

We retain personal information for as long as it is needed for the purposes described in this policy, to comply with our legal and contractual obligations, and to resolve disputes. Once it is no longer needed, we delete or anonymise it.

6. Your choices and rights

Depending on where you live, you may have rights to access, correct, update, or delete your personal information, to object to or restrict certain processing, and to withdraw consent. You can also unsubscribe from any marketing communication we send by following the instructions in the message or by contacting us directly.

To exercise any of these rights, email us at [email protected] with a clear description of your request. We will respond within a reasonable time.

7. Cookies

Our website uses a small number of cookies and similar technologies to remember your preferences and understand how the site is used. You can control cookies through your browser settings. Disabling some cookies may affect site functionality.

8. Security

We use reasonable technical and organisational measures to protect personal information from loss, misuse, and unauthorised access. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International transfers

We are based in India and may process information in other countries where our service providers operate. Where personal information is transferred internationally, we take steps to ensure it is treated in accordance with this policy.

10. Children

Our services are intended for business users and are not directed to children under the age of 16. We do not knowingly collect personal information from children.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be communicated through the website or by direct notice where appropriate.

12. Contact us

If you have any questions about this Privacy Policy or our practices, please contact us at [email protected].